GDS: Why You Need It If You Are in the Hotel Business

A global distribution system, or GDS, is a common feature in reservation services. It is a computerized network for booking various services like hotel rooms, rentals, airline bookings, and so much more done by agents on behalf of their customers. Are you a hotel of considerable size? Do you have hotels in multiple locations? Do you generally see footfall from international travellers? Then, you might find it helpful to have a GDS, as it is the right tool for reaching a large audience and increasing the number of bookings.

The functions of a GDS

As an up-to-date computerized service, it can provide booking agents access to a range of options like rooms available, amenities offered by a hotel, rates, discounts and more. It can be best described as a one-stop point for different booking agencies and travel websites to access accurate and updated information about a hotel. The function of a GDS for the hotel is evident. By Increasing visibility and access to different booking services, the hotel can improve its revenue and gain a worldwide reputation. A GDS and a hotel management system can work wonders in the growth of a hotel business.

Who benefits the most from GDS?

GDS is no doubt useful for increasing bookings, but some hotels benefit more from it than others.

1. Medium and large-sized hotels: Small hotels and new establishments that are yet to have guest reviews may find it more beneficial to promote bookings through their website until they are ready for GDS. However, medium, and large hotels need a robust GDS to improve their visibility among travellers arriving from different destinations.
2. Hotels with favourable star ratings: It is easier for large hotel setups with multiple rooms and good reviews to improve their bookings. They are also likely to have a hotel management system that can work with the GDS and provide the insights needed to plan growth.
3. Hotels that benefit corporates: For corporates, hotels that are large enough to accommodate several members, include a conference room and can offer attractive package deals are the ones that are most sought after. With the added benefit of easy bookings through GDS, such hotels can project themselves as corporate-friendly and well-equipped for businesspeople and casual visitors.
4. Hotels located at the heart of a city: Most traveller’s and businesspeople prefer hotels within city limits and at an optimal distance from important business centres or tourist spots. Expect the location advantage translates into revenue! 

Advantages of using GDS

In the ever-evolving landscape of the hotel industry, GDS is the critical tool that has emerged to help establishments thrive and stay competitive. It offers many benefits that can significantly impact your hotel's success. Let's explore why hotels find GDS invaluable and how it can be a game-changer for your business.

1. Better visibility: The GDS system is ideal for travel agencies and companies to discover your hotel and reserve accommodations. By having your hotel listed on a GDS, you benefit from better visibility of your hotel and can showcase your amenities to attract visitors. With a GDS, you can ensure that more guests will likely come across your hotel while searching for specific facilities and proximity to a location of their choice.
2. Ease of booking: Even though many hotels still depend on direct bookings from their website, GDS offers a convenient way for customers from different, new, untapped markets to book rooms directly at your hotel. This not only simplifies the booking process for your guests but also streamlines it for your staff by integrating it with your Hotel management system. With room reservations made so easy, the team can focus on tasks like offering a memorable guest experience.
3. Better revenue opportunities: With a presence on a GDS, your hotel can reach a broader audience of potential guests from different countries. This expanded reach translates to more bookings and an upsurge in your revenue. GDS also provides the unique opportunity to reach untapped markets otherwise unreachable through regular channels.
4. Higher efficiency: Managing your hotel's operations efficiently is crucial. GDS system offers tools that help you easily handle bookings, reservations, and other critical aspects of your hotel. This efficiency not only saves time but also resources.
5. Improved data management: In the age of data-driven decisions, GDS systems provide a treasure trove of information about your hotel's bookings and reservations. This data can be harnessed to make informed decisions about your business, from optimizing pricing to tailoring strategies. The insights you gain can be invaluable for business decisions and promoting growth.

GDS allows you to seamlessly reach a wider audience, streamline your operations and significantly boost your revenue. GDS is a trusted ally for the competitive hospitality industry that can propel their growth, improve visibility and enhance revenue. GDS systems are poised to become more advanced in the coming years. Suppose you are a rapidly expanding hotel or hotel chain looking to attract tourists and traveller’s worldwide. In that case, a GDS can help you achieve your goal and integrate seamlessly with your Hotel management system.